ÉLAN owners explore Cosmoprof Asia 2025: a journey toward the future of brow & lash beauty
Every year, the beauty world gathers in one place to showcase its brightest ideas — and ÉLAN is always there to be part of this movement. In November 2025, Anna Kravchenko and Olena Kurchyna, the owners of the ÉLAN brand and the ÉLAN KIMYA factory, traveled to Cosmoprof Asia in Hong Kong, one of the largest and most dynamic exhibitions in the professional beauty industry.
For our team, visiting this event is more than a tradition — it is a source of energy, inspiration, and direction for everything we create for brow and lash professionals.
Where innovation meets expertise
Cosmoprof Asia is globally known as a meeting point for brands, manufacturers, packaging experts, and creators of cutting-edge beauty technologies. The 2025 edition took place in two venues:
- Cosmopack Asia (11-13 Nov) — focused on production, raw materials, and equipment
- Cosmoprof Asia (12-14 Nov) — highlighting finished products, salon solutions, and professional treatments
This dual-format approach allowed our founders to dive deep into both technological and creative aspects of the industry.
What ÉLAN gained from Cosmoprof Asia
Anna and Olena explored a broad range of sections relevant to brow & lash professionals and to ÉLAN KIMYA manufacturing processes. Their key focus areas included:
1. New formulas for brow and lash lifting
Gentle, highly effective systems, plant-based complexes, and modern texturising ingredients that ensure safe, stable results.
2. Updated professional tools and devices
New applicators, lamination accessories, and salon-quality equipment that can elevate the precision of procedures.
3. Packaging concepts for future releases
Cosmopack presented innovative closures, eco-friendly materials, and customisable solutions ideal for our expanding private-label projects.
4. Trends shaping the global beauty market
From multifunctional treatments to skin-friendly formulas and advanced brow architecture techniques, Cosmoprof showcased what the industry is moving toward next.
Why this matters for ÉLAN and our community
Every insight gained at Cosmoprof Asia directly influences the products we develop and the quality we deliver. Visiting the exhibition allows ÉLAN to:
- stay connected to global technological advancements
- bring clean, safe, and effective innovations into our formulas
- strengthen partnerships with international suppliers
- grow as a brand and improve the professional experience we offer
Most importantly, it ensures that we continue sharing the best beauty technologies with specialists who rely on ÉLAN products every day.
A step forward — together
With every trip to Cosmoprof, our team returns with renewed motivation and ideas that shape the future of our products and professional solutions. The Hong Kong exhibition once again confirmed that ÉLAN is moving confidently in the right direction — toward innovation, quality, and leadership in the brow and lash industry.
We are excited to transform everything we discovered into new releases and upgraded formulas — and to continue bringing the world’s top beauty advancements to our ÉLAN community.
Next-gen products. Fast & safe procedures.
Flawless results.